The little gingerbread cookies on this set make me very happy; they are so cute--and presented so that can be worn throughout the colder months (not just at a specific time of winter). Though the color is not directly described (that I can find), I would say that they are a very intense ivory--definitely more yellow-ish than the picture fully describes. Also, though the material is flannel, it is less 'brushed' to the touch and ALMOST more of a cotton bedsheet feel--though they may soften a bit more with wear. My favorite feature of the design is the way the color comes together above the top button--leaving the chest less exposed (and thus more warm) than other button-up pajama shirt designs. I like them very much and hope you do too if you give them a try.